Wednesday 18 November 2009

Almeter Design

On November 13, myself, Jordan and Andrew Dranfield set off to Brooklyn, New York, in search of a small cafe where we would hope to meet Andrew Almeter, head of Almeter Design, for a discussion about our portfolios.

At exactly 11.00 am the three of us bumped into Andrew right outside the cafe that we had arranged to meet at. Bizarre I know. We each grabbed a coffee and sat at the back of this beautiful, all American internet cafe on a round sofa with comfy cushions. 

He seemed very keen to tell us his history and said it was important to really get into the industry as quickly as possible after graduating. After graduation, Andrew joined a design firm, on a placement, where he learnt everything you need to know when you're starting out. He stayed there for four years after going onto work with a British woman from London as a collaboration. Unfortunately she has now left and moved across the states, so he now has his own company. He also enjoyed telling us about his working methods and ideas. Since being in the industry he has always kept a board on the wall where he keeps things he collects and finds that give him inspiration. He enjoys working combining illustrative work with work done on the mac.   

When I showed him my work he was really impressed! Very positive. He really loved my pencil shaving type face which, I must admit, before going, I was reluctant to put in. But it was certainly worth it. He said I was creative with type and layout and had a natural instinct. However he said again that the layout of the portfolio could be worked on in terms of stronger and weaker work. He said that it is important to show good, strong work at the front and back of the portfolio. I will definitely work on this aspect. But other than that it was a brilliant hour and a half... 


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