Tuesday 13 April 2010

Hat-Trick



Whilst in London, our tutors had arranged for myself, Jordan and Mike to visit Hat-Trick design studio which was extremely good of them and proved to be very insightful.


We all took along our portfolios on the off chance that we may get 5 minutes each to show them. We were welcomed by Alexandra Jurva, an ex pupil of Guys at Sommerset University. She had been extremely lucky to get a job at Hat-Trick as her friends Dad works there and just so happened to see her work and offer her a job. 


We all sat down in a lovely, glass conference room where Alex began to show us a whole range of projects that Hat-Trick had successfully completed for Nike, The British Heart Foundation, Shelter etc. We each took it in turn to look carefully through the work and she was very willing to talk us through the process as to how the projects had been available, been thought of and completed. 


After much discussion about their work Alex gave us 5 minutes each to put our work in front of her. All she really had to say about mines was that she loved my enthusiasm to explore different routes and that I took care with how i display work. She reflected on the order of my portfolio and said it was well thought through and she particularly liked my end sting work for the RAC. 

 

Sunday 11 April 2010

Professional Practice

I'm going to compare and contrast two visiting lectures. One of which is Mike Rigby and the other Container Plus. My reason for doing so is that one lecture was delivered by a graphic designer and the other by an illustrator. Therefore there is an interesting comparison as to how two very different people specialising in two very different areas of art succeed in taking on similar jobs, maybe competing or even working alongside eachother.


Mikes first placement was at Imagination London which he described as being 'a huge spectacular piece of architecture that brought two buildings together'. Basically there used to be two different buildings opposite eachother with a street running inbetween. Now Imagination London exists in both of those buildings which have been joined together with the street still running through the middle! 

As it was Mikes first placement he said it was a really big eye opener as to how things work in industry. 'Early mornings, lots of tea to be made, very fast pace of work being produced, sometimes late nights but a brilliant social life' were his words. The placement paid Mike &150 per week but that soon became none existant after funding travel, food and rent. 

Even though Mike spent a lot of his time photocopying for the guys in the studio and even managing to singly handedly fix a photocopier once, he said he learnt a lot from his placement. Not only does it provide you with a good source to put on your C.V. But it also opens your eyes as to how things really work. He said there are no tutors to hold your hand, no being late. You're being paid to be there so they expect the very best from you. But the reward he said came when the job was sent to print and the finished result reflected all the hard work put in. 

Mike then moved back to Manchester where had a second placement at the Chase and after another six month placement is currently working there for £17,000 a year and says he wouldn't work for anything less. 


In comparison to Daves talk, Louise, one of three members of Container Plus lead her talk about how they succeeded in creating their company and the success they've had along the way.   

Louise and Nicola, two friends throughout university, left college not entirely sure as to what to do next. With a shared passion for illustration, it wasn't until a mutual friend, Patricia, came along that they decided to collaborate and form Container Plus. Things took off from the start. They landed big jobs for companies such as Selfridges, creating huge window space pieces, where they sat in the window infront of the public for hours paining away (which created oppertunity for being recognised), as well as many other interesting and
 inspiring works including some sculpture. The three worked very well together and never argued about decision making. If somebodys idea was discarded by a stronger one by one of the three, then they would drop everything and go with that idea. Simple as that. However before long two graduates came along and did some vollentary work for Container Plus. Louise, Nicola and Patricia were so impressed with their work and the aspects they had to offer to the company, that after a long dicussion, they decided to offer them both a place on the team. Things went well for just over a year until one gratuate decided not to put in 100% commitment and the other didn't show up for meetings. Plus the two had too many wacky and clashing ideas when it came to creating work. 


So the group of five soon became a trio again and are currently producing fantastic work everywhere.


So in contrast, Mike and Louise tell two very different stories. Mike relied upon placements to work his way into the industry. Working long, low paid hours on the hope that someone would soon like his ethic and comitment enough to take him and offer him a job. Whereas Louise took it upon her self, with the help of others, to create a name for hers
elf and produce, from scratch, her own illustration company. 


Personally I'm much more inspired by Louise. I really think to take it upon yourself to create something from nothing takes a hell of a lot of courage and commitment. You have to take into account where will we set up, how to fund it, who your clients will be, why we should land jobs over other companies etc. There is just so much to consider when setting out on your own i feel which must be overwhelming and quite frightening. That alone influences my decision as to how i would like to go about life after college. To have the motivation and drive to create a name for myself and succeed in life. 

             


     

Wednesday 24 February 2010

True North (Alan Herron)

Last year I went to visit Alan Herron at True North with my portfolio. He was ok with my work but said he would like me to go back to see him six months later with an improved portfolio. So I did...

Yesterday at 10am I arrived. We sat down in his office and the first piece of work we looked at was the posters me and Jordan produced for the Tolerance brief. Straight away he warmed to the idea of highlighting small, intolerable issues within the community and said we'd executed the imagery well. The only down fall he saw was that the same idea and imagery ran throughout the whole campaign. He said he would have liked "to see a bit of diversity".

The second piece of work we looked at was my 2nd year magazine work which Alan had already seen. However this was one particular piece that he had told me to improve and he was really pleased with what I had done. He asked a lot about the reasons behind decisions this regards to type, placements, imagery, compositions. Said he was conscious of every small detail so I had a lot to say. Overall he was happy with the magazine and really liked the spreads and use of imagery.

We then looked at my promotional work for the Brass Band Museum. First of all he congratulated me for my logo. Said it was "really well thought through and arranged". Only one small issue arose and that was the logo slightly repeated itself by having two trumpets for the 'b' and 'd' in band. And the direct mail he said we're nice and bold, expressive and he would have liked to have seen and bit more risk taking with my ideas. He said he could see the idea but not a thorough execution.

Onto my RAC end sting and all he had to say was "brilliant, i get it, it works even in print, well done"...

Next was my pencil shavings typeface which he didn't really have much to say about. He just said it was nice and that it worked. Applying the typeface in a poster worked well, which I did, and that was that really.

The last piece which is very exciting for me at the minute and one that I couldn't wait to show him was the metro campaign that me and Jordan have worked on. Straight way he said "there's such a clear difference in this piece of work and the first piece (tolerance) from the rest. These two pieces are well executed, clear to understand, and I get them". So that was brilliant! Given these two pieces are this years work it shows that I've improved and come a long way. So in all it was a great visit and he would like me to go back when I finish and said there might be possible placements...  

     

Friday 12 February 2010

Stanley Donwood

As always I have a very strong love for Stanley's work. His freedom and courageous flare shows immensely! Recently I've been doing a little bit of ink and mark making myself and have been very attached to Donwoods ways of working. His videos are outstanding too!

Donwoods etchings are very inspirational. His mark making his beautiful. Top class.

Bloody love this piece. Really intrigued as to how he achieved the water marks???




Magic Eye

Bloody awesome!  Check out more on Google...


Japanese Barcodes

I came across these really strange but very creative barcodes turned into images...

Issues and Practices

Too many design graduates?

Firstly, from a personal point of view as a current graduate, my opinion is that most students leave university not knowing what to do. Work? Full time/part time? Specialist area of study? Party? Holiday? Gap year? All of these options and more certainly go through my head. Another really worrying aspect is student debt. £18,000 is the average student debt amount. So surely it’s not understandable if those students wanting to go straight into employment after graduating don’t want to wait a year to finally land a design job whilst still mounting up debt!   

"Every year many talented graduates enter challenging, rewarding work from which they enjoy rapid promotion. Unfortunately many others find themselves in very boring, low-paid jobs from which they struggle to progress", (Best Value HE)

I disagree with this quote. Yes those students who are talented designers get far in the industry. But by a long shot it doesn’t mean that other design students end up in crap, low-paid jobs at all! My father was a graphic design student and is now a deputy head master at a secondary school earning £30/40,000 a year! Far more than any designer!  Surely a degree counts for something when trying to get a job. If I have a degree and apply for a non experienced position at British Gas along side someone without a degree who’s going to get it…

"Self belief and courage is the key to success in Graphic Design. Take risks, work hard, and bloody enjoy it", (Vincent. J). 

I agree with what Jamie says. If wanting to go into the industry after leaving college, which some don't, including myself. Then I think to compete with many, many, many other design graduates, as well as professional practitioners, then you do need one hell of a lot of courage and confidence to really sell yourself to land a job. And I believe that is the only key factor to success really. And that works across a wide range of opportunities for work when graduating. Not just in the design industry.

“Being a graphic designer is great. Lots of hard work in the studio certainly pays off when you see your work out there on billboards and add shells. I work for £17,000 a year and wouldn’t work for anything less”, (Sedgwick. D).

So going back to what I said earlier about student debt really relates to what Dave was talking about. Yeah graphic designs great; tough work that pays off, nights out etc. But the pay is quite poor. And sometimes designers get laid off because of the lack of work coming in. So this is one main reason as to why design students may think again about design decreasing the number wanting to go into industry.

"If you want to know how your life is going to turn out, you just have to know where you're heading", (Arden. P)

So what Paul Arden is saying is that you need to know what it is in life that you want to do before you plan ahead. And that applies to any future, any career, any plans, prospects, aims, goals, and propositions…

In conclusion to this topic I sincerely believe that that the amount of design students that exist (and there are too many because it’s an easy course, to get on and succeed at) will not end up in the industry, through choice and discrimination. Many want a degree and many plan their design future. Either way there is no right and wrong in the decision making to be or not to be a Graphic Designer.

"If you want to be interesting, be interested", (Arden. P).

  

Wednesday 10 February 2010

Eating Disorder adds

I've been loking at a few eating disorder adds that relate to my final major project but there doesn't appear to be much out there... 

I particularly like these 2 ads because they really grab what eating disorders are and how they're portrayed. The message is very clever through the imagery and idea.

Barnardos

I've been looking very closely at a series of Barnardos campaigns to gather inspiration for two of my projects, one being my final major project. I think the message being portrayed through very strong and powerful yet controversial imagery is a great communication as to just how serious certain matters are. 


Bibliotheque

The London Branch


One and Done Studio

I came across one and done studio whilst browsing the Internet and just absolutely love the various collaborations of type weights and styles in this piece. 

Andrew Almeter (Almeter Design)

Whilst in New York I also visited Almeter Design. Andrew Almeter is a professional designer who centers his practice around logos and illustrative work. One thing that I took away in particular from our visit was that he said the most important thing to do was to keep everything you find. Each year produce a ideas and thoughts board and one day you will use every one of those ideas in some form.

Here is my favourite logos of Andrews for 583 Park Avenue. I love the grand element and use of the typeface.
This is another of Andrews logos for Irving Mill. Again he has used a very clean, precise appeal, combining a generated typeface with a illustrative image. This adds a suitable feel to the purpose of the logo. 


This is a piece that Andrew did for a restaurant front. In my opinion it's very unique in the sense that it has a strong organic feel to it. Really captures the feeling of a restaurant with the use of colour, imagery and composition. 

Potion Design

Potion Design are an interactive design agency. Below is a certain piece of their work that allows customers of Clo Bar to select the wines they would like by simply selecting the wine on the table in front of them via digital projection. 


Below is a piece of work by Potion Design that allows you to see the number of animals that you lift throughout the days, weeks, months and years just by the weight of your foot ware.




Paul @ The London Branch

Lollipop Creative

The design Surgery

Craig Oldham

Scott Artus