Tuesday 5 May 2009

Fake ID


Joshua Trees and Yvan Martinez (Fake ID) are two American designers who choose to work in a slightly more 'experimental' way as opposed the the conventional advertisement, magazine, bill board media that we associate with Graphic Design. Only for big clients will they work in these ways, but otherwise they choose a more original root.

Just recently, April 31, Fake ID came to visit our group especially to do a one day work shop. We were required to doccument a two minute dialogue in the form of a story, commentry, voice over etc. based on an image, focusing how the content within the image came to be. I think most of us were puzzled but after giving it a good go it was quite enjoyable and took us out of our comfort zones for sure. It made me think in a slightly misterious way but gave me a lot of freedom. I had a lot of fun with it.

The next day Fake ID delivered a 40 minute lecture based on sound, text and noise. However it was unlike any lecture I've been to before. When we spent the previous day with them they mentioned that it would be in the form of a performance. They used black and white photographs of people and overhead was sound; conversations, noises of babies, running dialogues etc. The purpose behind it was to demonstrate how 99% of the time we see, observe, are shown things but we don't stop and listen, hear imagery... Over all I found it quite interesting. A little confusing and laborious at times as I think a lot of people did.

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